UX Research & Design
Financial freedom & Agile UX
Project overview
The challenge
Goin App was born in 2018 thanks to a very young and talented team with expertise in dev & tech. The product needed to increase in ease of use, intuitiveness, and coherence in the overall experience. We work hard to Integrate fast user research and test cycles that will bring user insights before the development sprint. We created a Product Discovery cycle that included: user interviews, competitive studies, concept validation, usability testing, and leveraging insights from customer touch.
We were able to make the UX a discipline integrated into the product agile cycles, developers, product owners, the marketing team involved in the user research sessions.
One of the key problems we tackled on that process was to identify new strategic insights for product development. Thanks the the research performed the direction for new features pivoted to help the community to have financial education so they could have tools and mechanisms to save money more effectively.
Project results
- Weekly contact between Community and Squads, team members where part of the interview and usability testing sessions.
- Bi Weekly Qualitative Strategic Insights Report
- Usability Assessments of soon to be released features
- UX Score to measure ROI and value of UX
- Improved UXScore of all new features
- Feedback loops integrated witth CS team
